- Registrations are open for highly anticipated annual walk and family event, taking place in Za’abeel Park on February 18 between 8AM to 1PM.
- This year’s event will feature a new kids’ area, along with fun edutainment activities for the whole family, fostering an active lifestyle that inspires people to‘Step Into a Healthier Tomorrow’.
- With over 1 million people in the UAE affected by diabetes, communities are urged to unitein addressing one of the country’s prevalent conditions by participating in the 14th edition of the Beat Diabetes event.
Dubai, UAE–5February 2024–Landmark Group, the region’s foremost retail and hospitality conglomerate, is inviting residents to get involved in an annual community initiative aimed at raising awareness about one of the most prevalent diseases in the UAE.
The 2024 – and 14th edition – of Beat Diabetesemphasises the significance of a healthy and active lifestyle encouraging everyone to “Step Into a Healthier Tomorrow”.Alongside an optional 2km walk starting at 8 AM, the day will feature sports and edutainment activities for participants and their children until 1 PM.
The event, set to take place at Za’abeel Park, Dubai, on Sunday, February 18, is a collaborative effort between the private sector, government entities, and not-for-profit organisations.
The UAE currently has one of the world’s highest rates of diabetes, with rates expected to increase to 21.4 percent by 2030. It is projected that 1 billion people globally may be affected by diabetes by 2050. This event serves as a crucial platform for proactive health initiatives in response to the escalating diabetes rates.
Nisha Jagtiani, Group Director, Landmark Group said: “By embracing healthy lifestyle choices as families and communities, we not just act to prevent diabetes but also foster overall well-being. ‘Step Into a Healthier Tomorrow’ is the key focus that we would like to promote through the 14thedition of Beat Diabetes to emphasise the vital role of instilling healthy habits in empowering the next generation.”
“We are grateful to all our partners Dubai Sports Council, Dubai Municipality, Al Jalila Foundation, Lions Clubs International, Aster DM Healthcare, Eucerin, Mashreq, PWC, Allied Transport Company and Dubai Insurance for their unwavering support and belief in this initiative.”
The Dubai Sports Council affirmed its continued support for this distinguished annual event, which comes from its strategic objectives to support community initiatives, enhance sporting activity, and make it a way of life for the community, which contributes to reducing diseases and raising the efficiency of individuals to face the burdens of daily life. The Council praised the great success and wide participation witnessed by the eventevery year and the walk, whichcontributes to raise awareness about diabetes. The primary objective is to promote a culture of exercise and physical activity across all segments of society, encouraging them to engage in various sporting activities for their health and wellness. Furthermore, it seeks to raise awareness on the positive impact of sports as a source of joy and a preventive measure against diabetes.
Speaking on the partnership, Alisha Moopen, Managing Director and Group CEO of Aster DM Healthcare GCC said, “It is an incredible initiative and aligns with our overall vision to encourage a healthy lifestyle and adopt necessary preventative measures against lifestyle diseases like diabetes. With Aster joining as the health and wellness partner, we want to educate people to take measures that are easily accessible today. Diabetes is a silent killer and we want people to not let the disease hamper their life. The power of awareness, the power of knowledge, the power of modification and the power of support is our pledge to you. Individuals attending the event would have an opportunity to undertake a free diabetes test at the Aster zone.”
In2021, Landmark Group became the first Middle Eastern member to join the WHO’s Global Diabetes Forum. Since its inception in 2009, Landmark Group’s Beat Diabetes initiative has played a pivotal role in raising awareness about diabetes, with a focus on prevention and management. Notable achievements include organising 13 successful Beat Diabetes Walks with over 150,000 participants, conducting over 550,000 free blood glucose tests, reaching 30,000 children through various programs, and establishing over 100 partnerships with private and public sector organisations.
All proceeds from this charity event will be directed towards the treatment of diabetes through the Al Jalila Foundation, a UAE-based not-for-profit organisation established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai.
Dr. Amer Al Zarooni, CEO of Al Jalila Foundation, said: “We applaud the Landmark Group for spearheading initiatives such as ‘Beat Diabetes’ to tackle one of the most prevalent health challenges impacting quality of life and well-being. Since 2014, Landmark Group has been a major supporter of Al Jalila Foundation championing diabetes awareness, funding transformative research, and supporting patient treatment. We express our heartfelt gratitude for the continuous contributions and unwavering support.”
Support the Cause:
To stay updated on the Beat Diabetes initiative and related activities, follow the Beat Diabetes social media handles:
Join the walk by registering here: www.beatdiabetes.me
Facebook: www.facebook.com/beatdiabetes
Instagram: @beat.diabetes
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About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful omnichannel retail organisations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2,200 outlets encompassing over 30 million square feet across the Middle East, North Africa, India and Southeast Asia.
Landmark Group has a strong workforce of over 48,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoemart, Lifestyle, Max Fashion, Home Centre, Home Box, Emax, Viva Supermarket, and Styli, the Group’s first online-only fashion offering.
The Group is committed to being an employer of choice and has been recognized over the years, recently being named one of Asia’s and the Middle East’s top 5 Best Workplaces in 2021 by Great Place to Work®
The Group brands ensure the delivery of a seamless shopping experience to customers through a keen focus on their e-commerce and omni-channel capabilities.
The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets.
As a high-volume retailer, Landmark Group operates the MENA region’s largest privately-owned logistics and distribution hub. The company has now advanced to offer 3PL Logistics services with the launch its fully automated Mega Distribution Centre at JAFZA, Dubai under the brand name of Omega Logistics.
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