Revitalizing Abu Dhabi’s Sporting Sphere: ADEC Teams Up with Sanad Strata and Solutions+ to Enhance Sports Facilities and Infrastructure
- Elevating Abu Dhabi’s Sports Scene: ADEC partners with Sanad, Strata and Solutions+ to promote sports and well-being in the capital reflecting a joint dedication to community development and a healthy way-of-life.
- Advancing Abu Dhabi as a Regional and Global Sporting Destination: Sponsorship of ADEC signals a major new partnership highlighting a shared commitment to making Abu Dhabi a global sports, health and well-being hub.
- ACTIVE Al Maryah Island is the first venue to benefit from enhancements under this new milestone agreement.
Abu Dhabi, UAE, 8 March 2024 – Abu Dhabi Entertainment Company (ADEC), operator of award-winning sport and entertainment venues and programs, partners with Solutions+, Sanad, and Strata, Mubadala’ national champions under the UAE Cluster platform, to transform the sports landscape across the Emirate of Abu Dhabi. This landmark agreement underscores their shared commitment to advancing overall health and well-being while recognizing sports and entertainment as pivotal elements in community development.
Established in 2010, Abu Dhabi Entertainment Company focuses on enhancing the sporting and entertainment industry in Abu Dhabi, promoting athletic development, and community inclusion. The company excels in managing and operating sports and recreational venues through strategic partnerships with both private and government entities. Additionally, ADEC provides consultation services for the development of new projects and the improvement of existing ones, and creates bespoke programs across Abu Dhabi, Al Ain and the Al Dhafra. With the initiation of the new partnership, ADEC is poised to leverage its extensive network and expertise to revitalize the overall sporting and entertainment ecosystem, contributing to the well-being of the community.
The signing ceremony, held at ACTIVE Al Maryah Island on 6 March, marked the beginning of this transformative initiative. ACTIVE, managed by ADEC, is the first beneficiary of this enhancement project. Ismail Ali Abdulla, Head of UAE Clusters – Mubadala, witnessed the ceremony. Ali Alyafei, the Chairman of Abu Dhabi Entertainment Company, signed agreements with representatives of each entity, including Mansoor Janahi, Managing Director and Group CEO of Sanad, Solutions+ CEO Nasir Al Nabhani and Strata CEO Dr. Khaled Al Mazrouei.
This sponsorship heralds a new era of advancement, promising extensive enhancements to sport facilities and infrastructure over the next two years. This dynamic collaboration underlines Abu Dhabi Entertainment Company’s dedication to championing community engagement, active lifestyles and fostering a culture of excellence in the Abu Dhabi social and corporate sports landscape.
Ali Alyafei shared his sentiments of the new partnership, stating: “We are proud to establish this relationship with Mubadala’s national champions and for their trust in us to execute this sponsorship to the highest of standards. Having operated in the sport and recreation market for the past 14 years, Abu Dhabi Entertainment Company has gained expertise in community needs and venue operation. This keen eye will allow us to identify upgrades and improvements that will create an even better sports experience at sites around the Emirate.”
Mansoor Janahi, Managing Director and Group CEO of Sanad expressed his enthusiasm, stating: “This partnership epitomizes Sanad’s dedication to enhancing the Abu Dhabi ecosystem by empowering communities through sports and recreation. We are excited to embark on this transformative journey with ADEC, contributing to the holistic development of Abu Dhabi’s vibrant community.”
Nasir Al Nabhani, Chief Executive Officer of Solutions Plus, has emphasized the company’s active role in bolstering joint efforts to foster sports, health, general well-being, and entertainment within Abu Dhabi. According to Al Nabhani, this involvement is rooted in Solutions Plus’s dedication to devising innovative and encompassing solutions. The commitment is aimed at uplifting the community, encouraging individuals to adopt healthier lifestyles, and ensuring benefits for all. He further noted that such initiatives underscore the company’s sense of responsibility and manifest the national determination towards achieving broader community development.
Dr. Khaled Al Mazrouei, Chief Executive Officer of Strata Manufacturing, said, “Strata Manufacturing is proud to support efforts and collaborate with various national entities and institutions, enhancing the quality of life for all community members. The company recognizes that this extensive community involvement will add further incentives to the active lifestyles of individuals and the broader society. Moreover, it supports the local, regional, and global presence of Abu Dhabi and the United Arab Emirates, stemming from a vision and determination for integration to elevate the characteristics of a society that embodies the goals of comprehensive development through sports and entertainment.”
Abu Dhabi Entertainment Company, Solutions+, Sanad, and Strata and are subsidiaries of Mubadala Investment Company Mubadala, the Abu Dhabi based sovereign wealth fund, amplifying their joint effort to advance Abu Dhabi as a global sports destination. This partnership reiterates a significant commitment to enhancing and transforming sports and entertainment facilities and infrastructure across the Emirate, fostering community engagement, and promoting active lifestyles.
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About Abu Dhabi Entertainment Company
Abu Dhabi Entertainment Company is a wholly owned subsidiary of Solutions+ in the Mubadala group. Established in 2010, Abu Dhabi Entertainment Company is tasked with activating sports and entertainment facilities through consulting, operations, management and programming, combining proven best practices with creative thought to create outstanding results for our stakeholders. The organizational portfolio includes Zayed Sports City, ACTIVE Al Maryah Island, Zayed Sports Academy, and a variety of other award winning venues and events.
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