e& UAE takes the lead as the Strongest Brand in the Middle East

 e& UAE takes the lead as the Strongest Brand in the Middle East

• e& UAE ranked no.1 as the strongest telecom brand globally with a AAA rating
• e& is the fastest-growing technology brand in the Middle East

Abu Dhabi, 30th April 2024: e& topped the ranking of the Brand Finance Middle East 150 and Brand Finance UAE 50 reports for 2024 as the fastest-growing technology brand in the Middle East.

In addition to its investments in emerging technologies, e& has successfully diversified its investment portfolio into new markets through strategic acquisitions as it transforms from a telco into a global technology group. Today, e& is the fastest-growing technology brand in the Middle East, with an increase of 52 per cent in brand value year-on-year.

e& UAE – Strongest Brand in the Middle East

For the fourth consecutive year, e& UAE maintained its leading position as the strongest brand in all sectors in the Middle East and Africa, as well as the Strongest Telecom Brand in the World, with a BSI score of 89.4 out of 100, resulting in a AAA rating.

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, it evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions.

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About e& UAE

e& UAE embodies the telecom arm of e& in the UAE, with a mission to maximise stakeholder value, deliver an unparalleled customer experience and optimise business performance for sustainable growth and success.

Leveraging the latest world-class technologies, e& UAE will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming.

e& UAE will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond.

Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, e& UAE will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles, and AI.

To learn more about e& UAE, please visit: https://www.etisalat.ae.