Pearson Redefines its Brand to Embrace the Future of Learning

 New brand identity reflects learning as a core human need, essential for personal happiness and progress

Dubai UAE – 8 May 2025 – Pearson (FTSE: PSON.L), the world’s leading learning company, unveiled a dynamic new brand identity demonstrating its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a deep understanding of the evolving needs of learners worldwide.

Pearson’s brand evolution is grounded in a core belief: humans are born to learn. The company views learning not just as acquiring knowledge but as a vital force for growth, adaptation and thriving in a rapidly changing world. This understanding is at the heart of the new brand.

“Our new brand reflects our belief in the transformative power of learning,” said Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson. “It captures the emotional core of learning—the innate human desire to grow, adapt and thrive. We understand that learning is a deeply personal journey, and our new brand resonates with that experience, celebrating the curiosity, resilience and ambition of learners everywhere.”

Pearson has invested significantly in understanding the science of learning and how individuals learn most effectively. Research has shown that people who work to improve a skill or ability feel happier day-to-day and long-term, even when learning itself feels challenging. Additionally, those who spend more time learning, whether in formal schooling or informal experiences, are more likely to report having purpose in their life. These insights have informed the development of the new brand and will continue to shape Pearson’s products and services, ensuring they remain at the forefront of innovation and efficacy.

“This rebrand is not just about new logos or colors; it’s a bold step in redefining who we are, what we stand for and our commitment to help people realize the life they imagine through learning,” said Pearson CEO Omar Abbosh. “Learning shapes our thoughts, feelings, connections and successes, driving growth at every stage of life. This future-oriented vision aligns deeply with our culture and our products and services, laying the foundation for sustained value creation and guiding our transformation to better serve learners, educators and partners worldwide.”

To learn more about Pearson’s new brand identity and its vision for the future of learning, please visit https://plc.pearson.com/.

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About Pearson

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.

Dikochi Celebrates Over Three Decades of Success, Expanding Its Footprint in Dubai’s Thriving Apparel Industry

 Dubai, UAE – In 1989, two visionary entrepreneurs, Mr. Ahmed Kahzad Abulhasan Ahmadi and Mr. Saleh Madhad Saleh Buqaraah Alhemeiri, founded a small garment shop in the heart of Dubai’s Deira district. Little did they know, their dream of crafting quality apparel would eventually grow into Dikochi, a brand that would not only capture the essence of Dubai’s evolving identity but also shape the city’s dynamic textile industry.

Dikochi, now a key player in the apparel sector, was born out of a shared vision between the founders, who saw potential in fabric, thread, and the rapidly developing metropolis around them. Over three decades later, Dikochi’s legacy continues to be built on the principles of quality, integrity, and forward-thinking, growing alongside Dubai’s ascent as a global hub for trade and innovation.

UAE and India to Deepen Innovation Ties at “Future of Learning” Event Hosted by Khaleej Times Events This May

 

Dubai, 6 May 2025—UAE and India are set to take a concrete step forward in strengthening their bilateral relationship through the upcoming high-impact event, “Future of Learning: Innovation, Technology & Entrepreneurship,” to be held on 20 May 2025.

Set to be held in Dubai, the summit will bring together key policymakers, educators, startup leaders, and investors to envision a future-ready ecosystem that bridges creativity, learning, talent, and entrepreneurship.

ARMAF Unveils Maleka: New Crown to the Club De Nuit Collection

Dubai, UAE – May 2, 2025 – One of the UAE’s most iconic homegrown fragrance houses, ARMAF, has set the global perfume industry abuzz with the grand unveiling of its newest masterpiece, Club De Nuit Maleka, at an exclusive launch event held at the opulent Raffles at The Palm, Dubai.

The latest addition to the billion-dollar ARMAF Club De Nuit series, Maleka carries forward the legacy of a brand that has redefined affordable luxury. With presence in over 132 countries, the Club De Nuit line has grown into a global phenomenon — recognized for its captivating compositions, aspirational aesthetic, and cult following among fragrance lovers worldwide.

Kapoor Wealth Partners Launches Family Office at ADGM, Expanding Global Investment Reach from the Heart of Abu Dhabi

Strategic move marks the firm’s commitment to cross-border wealth creation, innovation-driven investments, and the UAE’s growing status as a global financial powerhouse.

Abu Dhabi, UAE – May 10, 2025 – Kapoor Wealth Partners, a leading global wealth advisory and investment firm, proudly announces the launch of its dedicated family office at Abu Dhabi Global Market (ADGM). This milestone represents a major step in Kapoor Wealth’s global expansion strategy, reinforcing its presence in the Middle East and leveraging Abu Dhabi’s fast-growing reputation as a world-class financial hub for cross-border investment.

O Gold and Mawarid Finance Announce Strategic Partnership to Launch the Region’s First Shariah-Compliant Gold-Backed Prepaid Card

  Pioneering Ethical Fintech Through Real Asset-Backed Innovation

Dubai, UAE, 08 May 2025 – In a landmark move for ethical finance and fintech advancement, O Gold, the UAE’s leading digital gold investment platform, has partnered with Mawarid Finance, a premier UAE-based Shariah-compliant financial institution established in 2006, to jointly develop and launch the region’s first Shariah-compliant prepaid card backed by physical gold.

Sayward Capital Corp. Signs Definitive Agreement with Technosteel Construction (L.L.C.) for Historic TSXV Qualifying Transaction

 Calgary, Alberta – Sayward Capital Corp. (TSXV: SAWC.P) (“Sayward”), a capital pool company listed on the TSX Venture Exchange (TSXV), today announced it has entered into a definitive share exchange agreement with Technosteel Construction (L.L.C.), a leading UAE-based structural steel company. The transaction marks a historic first—the first time in the history of the Canadian capital markets that a UAE-headquartered operating company will be listed on a Canadian stock exchange.

The agreement, signed on March 26, 2025, outlines the terms of Sayward’s Qualifying Transaction under TSXV Policy 2.4, resulting in a new publicly traded entity anticipated to be named Technosteel Corp. Technosteel will concurrently complete a private placement of up to US$4 million to fund expansion, automation, and working capital.