PIRELLI INTRODUCES THE NEW P ZERO: CUTTING-EDGE TECHNOLOGY TO ENHANCE PERFORMANCE AND SAFETY

Handling and shorter braking distances are the new tyre’s key features, achieved thanks to virtual development techniques and artificial intelligence.

Pirelli’s iconic tyre, the preferred option for the world’s premium and prestige car manufacturers, is now in its fifth generation. For 40 years, it has symbolised technological innovation.

Milan, April, 2025 – Pirelli has launched the fifth generation of its iconic P Zero: the flagship model of a tyre family that has been synonymous with performance and safety since 1985. The P Zero was the first to establish the Ultra-High Performance (UHP) tyre market, continuously evolving over the years to anticipate the demands of the premium and prestige automotive segments.

The P Zero brand, originally born out of Pirelli’s long expertise in motorsport, has expanded into a comprehensive family of tyres that meets the diverse needs of the high-end market.

AutoData Middle East’s 2024 Used Car Market Report Released: Key Insights into Market Growth, Electrification, and Consumer Trends

 Highlights 15.7% growth in the UAE automotive market and a 77% surge in inquiries for Chinese brands

Dubai, UAE – 3 March 2025 – AutoData Middle East, a subsidiary of World Automotive Group (WAG) and a leading automotive data solutions provider in the UAE, has released its 2024 Used Car Market Report. This annual report provides valuable insights into the evolving automotive landscape in the UAE and Saudi Arabia.

Alan Walker drops JETOUR theme song ‘Forever Young,’ inspires travellers in UAE and beyond

 February 03, 2025: JETOUR recently collaborated with acclaimed electronic music artist Alan Walker to produce the brand’s new theme song titled ‘Forever Young,’ combining JETOUR’s ‘Travel+’ philosophy with Alan Walker’s distinctive musical style.

During the composition process, Alan Walker noted that JETOUR’s ‘Travel+’ philosophy was a major source of inspiration for the song ‘Forever Young. Musically, ‘Forever Young’ features the signature beats from Alan Walker, which consistently produce a lively and captivating ambiance, perfectly complementing the powerful lyrics and promoting the feeling of exploration that JETOUR embodies.

Elite Group Holding Drives Excellence in Mobility with SOUEAST Motor’s UAE Debut

 The launch event held at the iconic Burj Al Arab, the only 7-star hotel in the world, marks a historic milestone for the brand’s debut in the UAE, setting the stage for a year of automotive innovation in the region

Dubai, UAE, January 21, 2025 – Elite Group Holding, the exclusive partner of SOUEAST Motor in the UAE, proudly introduced the brand to the region with a spectacular launch event held on January 18 at the iconic Burj Al Arab. The evening seamlessly blended cutting-edge innovation with captivating entertainment, featuring an exclusive set by DJ Bliss, mesmerising light dancer performances, and a dazzling fireworks display.

At the event, SOUEAST unveiled its full range with the highly anticipated S06 DM making its global debut. The S06 DM variant showcased cutting-edge dual-mode plug-in hybrid technology, delivering 355 horsepower, 530 Nm of torque, and a remarkable range of up to 1,000 kilometres. With a focus on sustainability, the S06 embodies reduced emissions and an eco-conscious driving experience. Accompanying the S06 DM, the brand also introduced the S07, catering to young families, and the S09, tailored for those seeking luxury and spaciousness. This lineup underscores SOUEAST’s commitment to innovation, reliability, and accessibility, offering sleek, adaptable, and cutting-edge vehicles that cater to a variety of lifestyles and driving preferences.

Automechanika Dubai Awards announce winners across 13 categories in the automotive aftermarket

 Winners span Service Excellence, Products, Transformation, and People categories, highlighting innovation and excellence in the automotive aftermarket

Judged by a panel of regional and international industry leaders, the awards shine a spotlight on transformative contributions shaping the future of the industry

Captured by Lights In Motion

Dubai, UAE: The 2024 Automechanika Dubai Awards winners were unveiled this morning (Wednesday, 11 December) during the Automechanika Dubai trade show at the Dubai World Trade Centre (DWTC). Now in its fourth year, the awards honoured outstanding achievements and innovations across the automotive aftermarket industry, reflecting the sector’s resilience, creativity, and transformative progress.

Hala Commemorates Five Years of Pioneering Success and Exponential Growth in the UAE

 Hala Commemorates Five Years of Pioneering Success and Exponential Growth in the UAE

• Total Hala taxi trips growth at 17% year on year
• Achieves 21% growth in average monthly active users
• Monthly service reliability improved by 11% on average
• Fleet of over 24,000 Captains and 13,000 Taxis

Dubai, UAE – November 2024: Hala, Dubai’s leading e-hailing taxi service, proudly celebrates five extraordinary years of transforming urban mobility in the UAE. Launched in 2019 as a first-of-its-kind joint venture between Careem and Dubai’s Road and Transport Authority (RTA), Hala has transformed how people move across the city, setting the blueprint for convenience, reliability, and seamless service in Dubai and Ras Al Khaimah. Five years on, Hala stands as a testament to innovation and excellence in the UAE’s mobility landscape.

Building the Middle East’s Ford Ranger: Exclusive Behind-the-Scenes Video at the Silverton Manufacturing Plant

 Building the Middle East’s Ford Ranger: Exclusive Behind-the-Scenes Video at the Silverton Manufacturing Plant

• The highly automated South African plant is capable of producing a new Ford Ranger every two minutes and recently celebrated its millionth Ranger
• Silverton-built Rangers can be found in more than 100 markets across the globe, including those in the Middle East
• The Ranger has seen its popularity pick up across the region – rising by 19% between February and March 2024

Dubai, United Arab Emirates, June 11 2024 – Ford’s Silverton Manufacturing Plant, based in Pretoria, South Africa, is one of five manufacturing hubs of the Ranger pickup around the world. The Ranger nameplate has quickly become one of the leading contenders in its segment and established a solid foundation for the current Ranger to build on its reputation for quality, reliability and durability.

Selfdrive Anticipates 65% of Eid Al Adha Traffic to be from GCC Countries, and Expects Demand to Boost by 30%

 Selfdrive Anticipates 65% of Eid Al Adha Traffic to be from GCC Countries, and Expects Demand to Boost by 30%

Dubai, May 2024 – Selfdrive.ae, the largest mobility tech platform, anticipates that 65% of the crowd traveling during Eid Al Adha festivities to the UAE will hail from GCC countries, including Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. These travellers, seeking comfort and flexibility in transportation, are expected to turn to Selfdrive for their car rental needs.

“At Selfdrive, we understand the importance of seamless travel experiences, especially during festive occasions like Eid Al Adha. With our diverse fleet of vehicles and commitment to customer satisfaction, we are well-prepared to serve our customers from GCC countries and beyond, ensuring they have a memorable and hassle-free Eid celebration,” said Soham Shah, CEO of Selfdrive.ae.

OMODA & JAECOO Commits to Green Mobility in the Middle East with Innovative ESG Initiatives for a Sustainable Future

 OMODA & JAECOO Commits to Green Mobility in the Middle East with Innovative ESG Initiatives for a Sustainable Future 

• OMODA & JAECOO showcased its commitment to ESG and sustainable development at its latest business conference.
• Over 2,000 industry pioneers, partners, and user representatives from 80 countries witnessed the brand’s ecological advancements beyond cars.
• OMODA & JAECOO organized the Shenshan Music Festival, which was attended by domestic and international guests, as well as music enthusiasts, in Wuhu.

• The automotive brand complements the focus of the Middle East region and the world to embrace ESG practices in the automotive sector.
• OMODA & JAECOO highlighted technological innovations and platforms such as ‘O-UNIVERSE’ and ‘GREEN OJ’ to build a comprehensive and sustainable ecosystem.

Dubai, United Arab Emirates, May 30, 2024: With the Middle East region focusing on achieving Net Zero emissions and promoting sustainable mobility, OMODA & JAECOO, the innovative automotive brand dedicated to pioneering the future of travel, is supporting the vision through innovative Environment, Social and Governance (ESG) initiatives that will help secure an outstanding, comprehensive, and sustainable mobility ecosystem.

OMODA & JAECOO becomes fastest growing automotive brand globally, marking new energy debut at Beijing Auto Show 2024

 OMODA & JAECOO becomes fastest growing automotive brand globally, marking new energy debut at Beijing Auto Show 2024

• OMODA & JAECOO marks successful participation at the global automotive event with the launch of OMODA’s first pure electric model, the OMODA E5 and JAECOO’s new energy hybrid models, the J7 PHEV and J8 PHEV.
• OMODA & JAECOO announces the O-UNIVERSE “GREEN OJ” public welfare platform, making a solid commitment to caring for ecological environmental protection and vulnerable groups.

Dubai, United Arab Emirates, April 29, 2024: OMODA & JAECOO, the innovative automobile brand dedicated to pioneering the future of travel, celebrated its participation at the prestigious Beijing Auto Show 2024 with the launch of three brand-new models: the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV.

MSE Drives Super Cars Club Makes Dubai Debut in Collaboration with 360 Comms

 MSE Drives Super Cars Club Makes Dubai Debut in Collaboration with 360 Comms

Dubai, United Arab Emirates – MSE Drives, the prestigious super cars club founded by French enthusiast Francis Clotilde, is making its grand entry into Dubai in collaboration with the Dubai-based media agency, 360 Comms.

In recent years, MSE Drives has evolved to offer participants a truly memorable experience on every road trip, turning humble beginnings into unforgettable adventures. With the announcement of their inaugural presence in Dubai, the success is also credited to the exclusive sponsorship extended by Sterling Cars, a testament to the shared commitment to excellence and innovation in the world of luxury automobiles.

Having successfully conquered top cities around the world, including Paris, Luxemburg, Liège, Stuttgart, Munich, Bologna, Alps, Barcelona, Salzburg, MSE Drives is now bringing its exhilarating experience to the heart of luxury and speed enthusiasts in the Middle East.

As it is known for its unparalleled collection of luxury and sports cars, the GCC serves as the ideal playground for MSE Drives. The club has chosen Dubai as its base, recognizing the city’s unmatched passion for high-end automobiles and the perfect backdrop for their signature events.