Canadian University Dubai
revamps communication programs amid rapid industry growth
Modernized curriculum to
prepare students for the new era of global media
26 October
2022, Dubai, UAE: Canadian University Dubai (CUD) is
relaunching its Bachelor of Arts in Communication programs with a modernized
curriculum tailored to the transforming needs of the industry. The courses will
reflect the changing practices in global media and help to build professional
capacity amid the industry’s rapid growth in the region.
Designed to prepare students for direct entry
to employment, the three programs incorporate the latest advances in the
communications sector. Set in the context of new business models driven by
increasing commercial pressures, the Digital Media and Journalism major teaches
students how to deal with the challenges of modern media, such as demanding audiences,fake
news, and the integration of virtual reality in reporting.
Building on the traditional principles of the
profession, the newly developed major in Advertising and Integrated Marketing
Communication adopts innovative approaches to teach students how to build
brands in the globalized marketplace. The program focuses on skills like audience
perception, rhetoric, strategic writing, and creative strategy. The Public
Relations major also aims to prepare students for the changing landscape of
communication, with a focus on brand value, reputation management, and crisis
communication.
Drawing on
the University’s partnerships with industry-leading organizations, each of the
programs incorporates a workplace internship to deliver a first-hand experience
of operating in the field. Through a dedicated platform, students can contact
potential employers directly for internships and future employment
opportunities. This market experience, alongside the University’s accreditations
from industry bodies such as the International Advertising Association and the
Public Relations Association of America, will give CUD graduates a competitive
advantage on entering the workforce.
The new curricula, which were launched for
the 2022-23 academic year, aim to meet the skill demands of the growing media
marketplace in the region. According to a report from the UAE
Ministry of Economy, the Middle Eastern
media and entertainment market was valued at USD 30,349.4 million in 2020 and
is expected to reach a value of USD 47,029.82 million by 2026, registering a
compound annual growth rate of 7.4% during the period 2021-2026.
Dr.GhadaAbaido, Head of the Department of
Communication and Media at CUD, said, “Media is an important strategic growth
sector in the UAE and the wider region, and our new curricula are built to
support this growth. These programs aim to ensure that the young talent is
available to help the industry to reach its full potential and to enable
students to realize their ambitions for a career in this dynamic business hub.”
She continued, “Across these three majors,
students have the opportunity to explore a diverse cross-section of professions
and become change-makers in the sector. These programs also teach essential
workplace skills like critical thinking, practical reasoning and situational
awareness, which are important for anyone aspiring to move into a leadership
role in any industry.”
The University is now accepting applications
to the Bachelor of Arts in Communication programs for the Spring 2023 semester.
----------
About Canadian
University Dubai
Established in 2006, Canadian University
Dubai (CUD), is a higher academic institution located in Dubai, United Arab
Emirates (UAE). CUD offers over 40 UAE Ministry-accredited
degree concentrations across four academic faculties, based on the Canadian
curriculum, and serves as a gateway for students to pursue higher education,
research, and employment opportunities in Canada. The institution is
ranked #1 in Dubai and among the leading 541-550 universities
globally according to the QS World University Rankings 2023.
No comments:
Post a Comment