Fit Social opensthe
first-of-its-kind women-only health, fitness and lifestyle destination at Dubai
Women’s Association premises
Fit Social, a new health, fitness, wellness
and lifestyle destination for women, is now open for membership from women who
wants to remain fit and enjoy a healthy and long life. The launch campaign
offers 30 percent discount
Date: Dubai, UAE; March 20, 2023
A
women-only health, fitness, wellness and lifestyle destination has been opened
at the Dubai Women’s Association premises opposite Dubai Hospital on the Abu
Baker Al Siddique Road in Abu Hail Area of Dubai, that offers a wider choice of
health, fitness, wellness, nutrition and lifestyle facility for women to help
them keep physically and mentally fit.
Fit
Social’s women-only health, fitness and lifestyle destination has been
established in association with Dubai Women’s Association – whose members will
benefit from the world-class state-of-the art facility that has a large parking
lot with ample free parking for the members.
Inaugurated
by Chief Guest HE Amina Ibrahim Aldabboos Alsuwidi, Executive Manager of
Shekha Latifah Bint Mohammad Award of childhood Creativity, Fit Social is
now open for members to enjoy the facilities.
Set
up in a 30,000 square feet large facility, Fit Social hosts an Olympic-size
swimming pool, a well-equipped large gymnasium, eight spa rooms offering the
best spa treatment and aromatherapy, a kid’s corner that takes care of the
children when mothers work out and seek treatment.
Located
in Abu Hail area, Fit Social is situated at a very relaxed and comfortable
residential community that is free from the hustle and bustle of the busy urban
life and easily accessible by car and bus with less traffic.
A
premium facility, Fit Social has a well-appointed lobby with professionals to
meet and greet members, offer refreshments, and offer personalised fitness
services to the members.
Fit
Social also offers health and nutrition advisory services, health classes and
deploys personal health trainers who offer personalised health training for
individuals – all managed by women.
The
opening of the Fit Social’s women-only health, fitness and lifestyle
destination comes over a week after the world celebrated International Women’s
Day on March 8 and two weeks after the world observed World Obesity Day on
March 4 to reflect on the problem with overweight and obese population.
Lakshmi
Menon, Head of Operations at Fit Social, says, “We have created one of the largest
health, fitness, wellness and lifestyle destination in the GCC to help women
overcome any fitness and lifestyle issue to remain fit to enjoy a healthy and
long life.
“Due
to increased health and fitness awareness, more and more people in the UAE are
investing time and resources to remain fit. However, many of them lack the
right kind of facilities and amenities. At Fit Social, we are filling the gap
with quality lifestyle solutions so that women can spend half a day to work
out, remain fit and pamper themselves with lifestyle activities.”
Fit
Social health, fitness and lifestyle destination is for the women, by the women
and of the women. No men are allowed within the premises – to ensure privacy
and exclusivity – and to make women feel at home.
More
than 30.6 percent UAE women suffer from obesity while a further 34.3 percent
UAE women remain overweight, according to the Global Obesity Observatory. The economic impact of overweight and obesity in the UAE was
estimated to be US$11.67 billion in 2019.
“This is
equivalent to US$1,194 per capita and 2.8 percent of GDP. Direct costs and
indirect costs made up 12 percent and 88 percent of total costs respectively.By
2060, economic impacts are predicted to increase to US$179.29 billion. This is
equivalent to US$16,874 per capita and 11 percent of GDP, and represents a
15.5-fold increase in total costs,” said the report by Global Obesity
Observatory.
The
prevalence of obesity among adults in the UAE is 27.8 percent according to the
National Health Survey of 2017-18. The high obesity rate prompts more and more
UAE residents to spend time and resources at health and fitness facilities – to
increase their life span.
World Obesity Federation noted that the consequences of
obesity could cause spending of $1.2 trillion annually from 2025. Obesity and
smoking are the major causes of the rise in the number of people with cancer,
heart attack, stroke, and diabetes worldwide.A report issued by the World
Health Organization predicts that 2.7 billion adults worldwide will be
overweight and obese by 2025.
Awhitepaper by Cigna Insurance Middle East (CIME), interestingly, reveals that women in UAE have got fitter –
starting with the lowest physical well-being score of 59.2 in 2018, women in
UAE have risen to 63.2 in 2022. The UAE women have thus surpassed not only
global women well-being index (which slipped to 58.2) but also men globally at
61.7.
However, more and more men and women in the UAE
are joining fitness programmes that increases the demand for quality health and
fitness facilities. Fit Social’s new women-only facility will cater to the
demand.
“This
is a one-of-a-kind exclusive health, fitness, wellness and lifestyle
destination for women who care about their health and lifestyle,” Lakshmi
Menonsays. “It is a complete destination in itself where women can take not
only personalized health and nutrition training, but could spend 3-4 hours in
working out, swimming, relaxing, undertake spa treatment and help themselves
with healthy food and drinks.
“We
have created this facility very carefully, investing a lot of resources and
taking great care in selecting the equipment, human resources to help every woman
feel like being at home. It is good for home-makers, professionals and
businesswomen – who want to remain fit – and enjoy a healthy and long life.”
Fit
Social has opened the membership with a 30 percent discount for the first month
of its operation while the members will get the services in the holy Month of
Ramadan for free.
Editor’s
Notes
About
Fit Social
FitSocial is a premium fitness and wellness club for
ladies who wants to reinvent, transform and become the best version of
themselves! It understands that every woman is unique and has different needs
when it comes to fitness, which is why it offers a variety of programmes and
services to help them get the results they want.
Whether one’s looking to lose weight, build strength,
improve flexibility, or just feel more energised and confident, Fit Social’s team
of experienced trainers and coaches will be there to support and guide the
client every step of the way.
While most health clubs operate basically as gymnasium,
Fit Social is a health, wellness, fitness and lifestyle destination where women
can bring children, look after their health and relax as well as seek
consultation on health, nutrition and well-being.
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