Waitrose UAE x NUAIMI launch bespoke floral bouquet boxes

 Waitrose UAE x NUAIMI launch bespoke floral bouquet boxes

‘A token of appreciation’ for moments that matter

20th September 2023, Dubai, UAE – Waitrose & Partners UAE unveils its exclusive Waitrose x NUAIMI line of floral bouquet boxes, the perfect gift for any occasion. Crafted by renowned print designer Huda Al Nuaimi, the custom-designed boxes capture her love for the ever-changing beauty of nature and are bound to brighten hearts and homes.

The floral bouquets will be available in UAE stores and online from 21st September, coinciding with World Gratitude Day. Whether marking a special celebration or simply extending a gesture of appreciation, the latest collaboration between Waitrose and NUAIMI aims to spread happiness and gratitude throughout the community.

Drawing inspiration from the timeless charm of quintessential English prints, her fondness for strolls in the British countryside and its blooming gardens, Huda’s intricate designs feature hand-drawn tulips, robins and succulent cranberries and pomegranates. 

Huda Al Nuaimi, Founder of NUAIMI Collective said: “Flowers are such a beautiful token of appreciation to share with loved ones. I’m honoured to create this exclusive line of bouquet boxes that adds a special touch to receiving fresh flowers from Waitrose.  I’ve used a modern colour palette, blending bold and delicate shades, including soft blues, gentle pinks and deep purples, each one chosen to evoke an emotion and connection.”

The collection offers two bouquet box sizes, available with or without Waitrose blooms: the Cylinder Mini (AED 35) and the Cylinder Maxi (AED 50), or as a complete floral bouquet (AED 300 and AED 350).

Nuaimi added: “When selecting the flowers, I wanted to create the perfect colourful arrangement that would capture the essence of a special occasion, to evoke happiness and delight in everybody. An everlasting gift, the printed box can become a keepsake centrepiece in anyone’s home filled with whatever they desire. I hope they make Waitrose customers as happy as I was creating them.”

Warwick Gird, Waitrose UAE’s General Manager Marketing, said: “We’re thrilled to embark on our third collaboration with Huda Al Nuaimi and introduce this exquisite collection of bouquet boxes to Waitrose Fresh Flowers. A fantastic choice for all sorts of occasions, we hope they will inspire our customers to spread happiness and gratitude to friends and loved ones.”

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About Waitrose & Partners

Waitrose & Partners has 17 shops which operate under license in the United Arab Emirates, Middle East. The British retailer combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. The retailer’s omnichannel business also includes the online grocery service waitrose.ae.

Waitrose & Partners in the UK has 331 shops in England, Scotland, Wales and the Channel Islands, exporting products to more than 50 countries worldwide. More information about Waitrose UK can also be found here.