The Group commemorates Eid Al Etihad with employee ceremonies and celebrations across its offices in the UAE
Dubai, UAE, 29 November 2024: Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region marked the occasion of Eid Al Etihad across its branches and offices in the country.
The celebrations highlighted the spirit of unity that brings together the diverse communities in the UAE and recognised the strength of the national security, knowledge and prosperity of the nation.
The bank organised a host of activities for employees, celebrating UAE’s rich cultural heritage. The festivities included traditional performances and diverse Emirati food stations. Further, a series of engaging activities were hosted bringing together members of the senior management and employees of Emirates NBD, featuring calligraphy workshops, traditional trivia challenges, perfume making sessions and a captivating dates exhibition.
The bank also paid tribute to the nation through a video campaign celebrating the Emirati spirit of generosity, unity, and hospitality, with a focus on how community reflects the unique sense of care and service within the UAE.
The core concept revolves around the phrase ‘Faalek Tayyeb’, words that unite us, a term that symbolises Emirati kindness, generosity, and readiness to help. In the video, this phrase is woven into various real-life scenarios, reflecting how Emiratis support one another in daily life. Through the depiction of heartwarming and everyday moments, the video illustrates how this phrase is deeply rooted in Emirati culture and values and how our unity is rooted in the words of our founders, especially as the nation celebrates its achievements on the occasion of Eid Al Etihad.
As a leading national banking Group with local roots in the UAE, Emirates NBD is proud to celebrate the country’s rich legacy, heritage and the spirit of unity that binds its people together. The bank remains grateful for the vision and wise leadership of its beloved founding fathers and looks forward to a bright future under the ambitious leadership of the rulers of today. As a homegrown organisation, Emirates NBD’s greatest priority remains to align with the UAE Vision and create sustainable value for our stakeholders to advance the nation’s progress.
Wishing our customers, stakeholders, partners and the entire community a happy Eid Al Etihad.
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About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As at 30th September 2024, total assets were AED 956 billion, (equivalent to approx. USD 260 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 859 branches and 4,512 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.
Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.
Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.
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