Salesforce to Power McLaren Racing’s World-Class Fan Experience

 Salesforce to Power McLaren Racing’s World-Class Fan Experience

DUBAI, United Arab Emirates — 24 March 2023  — McLaren Racing announced that it will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences.

Salesforce will help McLaren deepen the relationship with its global fanbase and connect with fans and partners in new markets through its Customer 360 product suite. Specifically, McLaren will use Sales Cloud, Service Cloud, Marketing Cloud, and MuleSoft to engage its fans from anywhere with relevant and personalized content to build life-long relationships.

Through the multi-year partnership, Salesforce will power McLaren to deliver new and enhanced digital fan experiences across all F1 races. This will include providing bespoke opportunities to fans through the McLaren App, a new personalized digital guest check-in experience, and unique offers to McLaren Plus subscribers.

During the 2023 F1 season, Salesforce branding will be represented in McLaren’s garages and across the team’s digital touchpoints.

Zak Brown, CEO, McLaren Racing, said:

“We are delighted to integrate Salesforce’s capabilities into the McLaren Formula 1 Team. Salesforce will help us strengthen our connection with our passionate fans and partners around the world. We’re looking forward to using Salesforce data to create exclusive content that boosts the quality of our engagement.

“Our 60th anniversary milestone is an exciting opportunity to connect and celebrate with our global fanbase, and I can think of no better time to kick-start this exciting partnership.”

Colin Fleming, Executive Vice President, Global Brand Marketing for Salesforce said:

“Salesforce is proud to partner with McLaren to bring them even closer to their fans across their digital platforms. McLaren is one of the most decorated names in motorsport and we are thrilled to partner with them to deliver amazing digital experiences that help them connect with their global fanbase in a whole new way.”

Learn more about how Salesforce is powering McLaren to become a customer company here.

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Introducing Microsoft 365 Copilot: your copilot for work

 

Introducing Microsoft 365 Copilot: your copilot for work

Harnessing the power of AI, Microsoft 365 Copilot turns your words into the most powerful productivity tool on the planet

20March,2023; Dubai, United Arab Emirates –Microsoft has announced it is bringing the power of next-generation AI to its workplace productivity tools with Microsoft 365 Copilot. Currently in testing with select commercial customers, Copilot combines the power of large language models (LLMs) with business data and the Microsoft 365 apps, to unleash creativity, unlock productivity and uplevel skills.

 

Customers will experience Microsoft 365 Copilot in two ways–

Microsoft 365 Copilot isn’t just a better way of doing the same things. It’s an entirely new way of working. Copilot will work alongside Microsoft 365 customers in two ways:

• First, it is embedded in the Microsoft 365 apps people use every day — Word, Excel, PowerPoint, Outlook, Teams and more.
• Today, the company also announced an entirely new experience: Business Chat. Business Chat works across the LLM, the Microsoft 365 apps, and a customer’s calendar, emails, chats, documents, meetings and contacts to do things that people weren’t able to do before. With natural language prompts like “tell my team how we updated the product strategy,” Business Chat will generate a status update based on the morning’s meetings, emails and chat threads.

TCL Ranked Global Top 2 TV Brand According to OMDIA

 TCL Ranked Global Top 2 TV Brand According to OMDIA

TCL reaffirms itself as a pioneer in Mini LED and QLED TVs in 2023 with premium TV offerings

February 27, 2023 – TCL, one of the dominant players in the global TV industry and a leading consumer electronics brand, announces its latest ranking of Global Top 2 TV Brand according to OMDIA’s Global TV sets report 2022, the data of which also suggests that TCL large size TVs have received significant growing momentum over the past year and remained No.1 in global 98-inch TV market share.

TCL has been the pioneer in Mini LED TVs and started off 2023 by exhibiting its latest display and smart innovations at CES 2023. TCL was also honoured to have won two CES® 2023 Innovation Awards for its TCL Mini LED 4K TV C935 and C835.

In 2023, TCL’s new Mini LED Series will be available in XL screen sizes which allow a much bigger number of Mini LEDs applied on a TV with thousand-level local dimming zones, bringing million-level high contrast, stunning peak brightness in the imagery as well as prominent detail performance by TCL’s exquisite light control algorithm, which all help to reveal every detail in very bright areas, such as sunlight or darkness of caves.

TCL’s much-anticipated 2023 Mini LED and QLED TV series will be available to global markets starting in the first quarter. Please stay tuned and contact your nearest TCL office or visit our social media channels for the latest information.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit TCL home page at https://www.tcl.com.

Pixoul takes immersive gaming to next level with BenQ Zowie’s new gaming monitors

 Pixoul takes immersive gaming to next level with BenQ Zowie’s new gaming monitors

Arriving first time in the UAE at Pixoul Gaming in Al Qana, the new BenQ TN 360Hz DyAc⁺ Gaming Monitors will further enhance the gaming experience for both professional and amateur gamers

Abu Dhabi, United Arab Emirates; 27 February 2023: Pixoul Gaming, the Middle East’s first integrated Immersive Virtual Reality (VR) and Esports hub, is excited to announce the arrival of the latest TN 360Hz DyAc⁺ Gaming Monitors from BenQ ZOWIE System at its state-of-the-art gaming facility in Al Qana, the unique waterfront destination in Abu Dhabi.

Arriving first time in the UAE at Pixoul, the new TN 360Hz DyAc⁺ monitors will further enhance the gaming experience at Pixoul with their optimised smoothness and fast response time, helping both amateurs and professionals to perform at their best. Key gaming figures in the region attended the launch and spoke about esports trends in MENA during a panel discussion. Panellists included Arshiya Fraghat (XARSHYY), Content and Community Manager at Four04 Esports; Wadih Sayah (DEVIL), Esports advisor and former CSGO coach; Mansoor Suhail Afridi (TENSA), Pro Player for Scytes; Edward Kondrat, Senior Esports Lead & Project Manager at Empire Play; Abdallah Al Ghafari (T0KS), former CSGO pro & owner of CSGO Online League; and MAdiha Niaz (MADI), pro player for Nigma Galaxy.

Udrive launches ‘Udrive Stations’ in partnership with DWTC to streamline mobility in the area

 

Udrive launches ‘Udrive Stations’ in partnership with DWTC
to streamline mobility in the area

The strategic agreement signed with DWTC, One Central and ibis One Central will provide the world’s first area-exclusive on-demand car-sharing experience to UAE travellers

Dubai, UAE, 13 October 2022 — Udrive, a dedicated pay-per-minute car rental platform, today announced the launch of Udrive Stations, the world’s first area-exclusive car rental station. The platform was launched in collaboration with Dubai World Trade Centre (DWTC), One Central and ibis One Central, in an effort to provide exclusive mobility to its users in the area.

Udrive Stations provides exclusive cars to users guaranteeing availability on-demand. The stations are geofences that have been incorporated into Udrive’s proprietary technology infrastructure and are only accessible to users of select communities. Cars hired can be picked up from any of the Udrive stations and dropped back at any of the corresponding stations. Users can also avail of customised messaging and pricing models and preferred vehicle options. The stations will make the car rental market more accessible and convenient for residents and tourists looking for a seamless solution.

 

Forescout Reports on The Riskiest Connected Devices in Enterprise Networks at GITEX 2022

 

Forescout Reports on The Riskiest Connected Devices in Enterprise Networks at GITEX 2022

 

·        Network-attached storage devices are most at risk in the region

·        Manufacturing sector has the highest number of affected devices

 

Dubai, United Arab Emirates

Forescout Technologies, the global leader in automated cybersecurity, released its findings about the riskiest devices in enterprise networks in 2022 at GITEX.

In this region, network-attached storage is the riskiest and these devices often have both easy-to-exploit vulnerabilities and internet connectivity, thus they are constantly targeted by threat actors for ransomware, botnets, crypto mining, or simply data destruction.

“At Forescout, we are keen to raise awareness and let government entities and businesses know exactly where the vulnerabilities lie with their network. Our research team has done a fantastic job identifying which industry verticals are being targeted relentlessly and which connected devices are most at risk, globally and here across the region,” commented Ihab Moawad, Vice President, Forescout, Middle East, Turkey, and Africa.

 

Manufacturing has the highest percentage of devices with high risk (11%), while government and financial have the top combinations of medium and high risk (43% for government and 37% for financial). Healthcare and retail have the lowest risk overall, with 20% of devices having medium or high risk in healthcare and 18% in retail.

 

6 reasons why the new HUAWEI nova 10 Series is the beautiful trendy flagship....

 

6 reasons why the new HUAWEI nova 10 Series is the beautiful trendy flagship with the ultimate front camera and fastest charging

 

The new HUAWEI nova 10 Pro, HUAWEI nova 10 & HUAWEI nova 10 SE are to meet ever-evolving trends among future-minded youth of today, and will be available for pre-orders in the UAE starting October 14th

  

Dubai, UAE, 12 October 2022 - The 10th generation of nova inherits the design of the HUAWEI nova Series - HUAWEI nova 10 Pro, HUAWEI nova 10 and HUAWEI nova 10 SE, bringing together innovative design and cutting-edge craftsmanship. It takes on the dazzling and chic Star Orbit Ring classic design. More especially, the smartphone has evolved its front camera capabilities with new added features, allowing nova users to express themselves more confidently while staying in trend. With that ideology in mind comes the launch of HUAWEI nova 10 Pro taking the series into its 10th generation, and here are six reasons why we love this phone.

 

HONOR Pad 8 Steals the Spotlight and Exceeds Expectations

 

HONOR Pad 8 Steals the Spotlight and Exceeds Expectations

 

HONOR has long been known for its premium smartphone design, high-quality electronics, revolutionary technologies, andadvanced features. In recent years, HONOR has also entered the tablet market. This month, the global technology brand expands its tablets portfolio by introducing the all-new HONOR Pad 8. If there’s one thing made obvious about the HONOR Pad 8, it’s that HONOR is taking the tablet market seriously.

The HONOR Pad 8 provides a unique user experience. Whether you are looking for entertainment or working,this gadget is a fantastic hybrid of computer and smartphone. When you select your new device, there are multiple parameters to take into consideration, beloware some points why HONOR Pad 8 stands out from other tablet within the same range.

HONOR celebrates World Tourism Day in UAE; launches #HONORMagicShot Social Campaign

 

HONOR celebrates World Tourism Day in UAE; launches #HONORMagicShot Social Campaign

Participantsget a chance to win exciting prizes including HONOR smartphones to wearables

27^th September, Dubai, UAE:Global technology brand HONOR recently launched its social campaign #HONORMagicShot on 23rd September 2022in UAE to celebrate World Tourism Day. The campaign aims to encourage participants get creative and stand a chance to win exciting prizes from HONOR including HONOR smartphone and IOT products. The contest attracts talents who unleash their creativity and share creative submissions.

This contest comes in line with HONOR’s mission to highlight the magical beauty of the UAE’s rich heritage and mesmerizing culture at night through the power of the smartphone camera by encouraging people in the United Arabic Emirates to capture captivating scenes with their devices for the emirate’s iconic landmarks, must-see attractions, touristic spots and hidden gems in low light conditions.

Night scenes are probably some of the hardest to capture as your camera doesn't have as much luminous to work with. Almost everyone would tell you that location and lighting are the most significant factors to capture the perfect image in a dim-lit environment.

Motorola bridges stunning design and flagship features with motorola edge 30 ultra and motorola edge 30 fusion launch in the UAE

 

Motorola bridges stunning design and flagship features with motorola edge 30 ultra and motorola edge 30 fusion launch in the UAE

 

16 September 2022: Motorola announces the UAE launch of new edge devices: the motorola edge 30 ultra and motorola edge 30 fusion as it continues to push the boundaries of the premium smartphone segment. These powerful smartphones combine the latest in technology, with outstanding design and experiences that will delight our senses.

 

New Trend Micro report uncovers the 'darkverse' and its threat to MEA enterprises

 

New Trend Micro report uncovers the 'darkverse' and its threat to MEA enterprises

From NFT ransoms to compromising privacy, the latest predictions of metaverse risks urge the tech industry to reinforce its digital defenses

Dubai, UAE, Sep 2022 –Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today released a new report titled Metaverse or Metaworse? Cybersecurity Threats Against the Internet of Experiences, warning of a “darkverse” of criminality hidden from law enforcement, which could quickly evolve to fuel a new industry of metaverse-related cybercrime.

 

As per Trend Micro, the “darkverse” will resemble a metaverse version of the dark web, enabling threat actors to coordinate and carry out illegal activities with impunity. Underground marketplaces operating in the “darkverse” would be impossible for police to infiltrate without the correct authentication tokens. Because users can only access a “darkverse” world if they are inside a designated physical location, there is an additional level of protection for closed criminal communities. This could provide a haven for multiple threats to flourish—from financial fraud and e-commerce scams to NFT theft, ransomware, and more.

OPPO Set To IntroduceTheNewest Reno Series Flagship

 

OPPOSet To IntroduceTheNewest Reno Series Flagship:

TheAll-New Reno8 SeriesAlongside Exciting IoT Products

 

·         Designed to be a Portrait Expert, the OPPO Reno8 Pro 5G will redefine the realms of imaging capabilities with an advanced camera system powered by MariSilicon X

·         The latest series willconsist of three5G models, eachequipped with cutting-edge technologyproviding users with an all-round flagship experience

·         From entertainment and health to relaxation and work, OPPO has customers covered with a brand new range of IoT products set to launch side-by-side with theReno8 series

·         To celebrate the launch, OPPO is giving customers the chance to win a Reno8 Pro 5G and an exclusive invite to the official UAE launch by sharing their favouriteactivities and adventures after dark, using the hashtag #DiscoverTheNight and tagging @OPPOArabia

·         OPPO’s Reno8series will be available to pre-orderfromSeptember 15^th, 2022

 

Dubai, UAE, 13September2022–Global technology brand, OPPOis thrilled toannounce the upcomingall-new Reno8 seriesalong with an extensive range of IoT devices. Bursting with industry-leading highlights,theselauncheswill continue to raise the bar on technologyallowing consumers to get the best out of their deviceswith every use.

 

Crayon Arabia Appoints Eyad Halawani as Managing Director for Saudi Arab

 

Crayon Arabia Appoints Eyad Halawani as Managing Director for Saudi Arabia

 

Riyadh, Saudi Arabia – 30 August 2022 – Crayon, a global leader in IT services and innovation, has today announced the appointment of Eyad Halawani as its new Managing Director for Crayon Arabia.

“We are pleased that Eyad Halawani has joined Crayon Arabia to lead our business in Saudi Arabia, which is one of the largest markets. We are confident that his expertise will be a great addition to the team, and his leadership will support our vision of simplifying and improving digital technologies in the Kingdom, especially during this important stage of the National Transformation aligned with the Vision 2030 agenda,” said Ziad Rizk, CEO Crayon Middle East & Africa.

 

Cisco appoints AbdelilahNejjari as new Managing Director for the Gulf region

 

Cisco appoints AbdelilahNejjari as new Managing Director for the Gulf region

Dubai, UAE, 23August2022 - Cisco today announcedthe appointment ofAbdelilahNejjari as the new Managing Director for the Gulf region. Based in Dubai, hewill overseeallthe company’s operations across the UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Pakistan, and Afghanistan.

Abdelilahwill be responsible for driving Cisco’s business growth and strategy, focusing on accelerating digital transformation for customers across the Gulf region, and working closely with Cisco's partner ecosystem.

Abdelilah brings over two decades of diverse experience in ICT and executive leadership to the role,including more than fifteen years with Cisco.

Most recently, he held the position of Cisco’s Partner Lead and Chief Operating Officer for Middle East and Africa, overseeing planning and executing Cisco’s operational policies, go-to-market strategies, and priorities in the region. He was also responsible for strengthening and nurturing Cisco’s relationship with its growing partner ecosystem.

HONOR 70 5G Surpasses its Rival with Outstanding Capabilities and Industry’s First Solo Cut Vlog Mode

 

HONOR 70 5G Surpasses its Rival with Outstanding Capabilities and Industry’s First Solo Cut Vlog Mode

 

Over the past decade, smartphones have developed into a vital part of our lives, providing entertainment, information, along with keeping us connected to the world. We can play games, watch videos,socialize, shop online, or even bookflights with just one tap. As smartphone adoption has advanced, so have user demands. Tech brands have responded by introducingsmartphones that address user’srequirements.

 

After successful launch of the iconic HONOR Magic4 Pro, the global technology leader, HONOR is back again with high-end device, HONOR 70 5G. The newly launched smartphone has exceeded the expectation and surpassed its rivals by multiple points setting it apart from all other smartphones in the market.In addition to this it also comes with Google Mobile Services so users will not miss out on the latest and most popular apps.

 

Samsung announces pre-orders for the new Odyssey Ark

 

 

 Samsung announces pre-orders for the new Odyssey Ark

to take gaming experiences to the next level

 

Gamers have a chance to enjoy a new frontier in gaming with unrivaled picture quality and cinematic surround sound, now available for pre-orderson Samsung.com

 

Dubai, UAE, August 17^th, 2022 – Samsung Gulf Electronics today announced that Odyssey Ark is now available for pre-order exclusively on Samsung.com. Offering unparalleled immersion, Odyssey Ark is the world’s first 55-inch 1000R curved gaming screen adds a completely new form factor to the industry-leading Odyssey lineup.

 

Samsung’s all-new Galaxy Watch5 series available for pre-order in the UAE

 

Samsung’s all-new Galaxy Watch5 series available for pre-order in the UAE

 

Dubai, UAE – August 15,2022:Samsung Gulf Electronicstoday announced its latest smartwatch line-up is now available for pre-order in the UAE. With a growing desire to better understand and act on individual health goals, Samsung has set out to provide in-depth monitoring and practical data offering users the information they need to help them along their health and wellness journey. The Galaxy Watch5 and Galaxy Watch5 Proshowcase intuitive insights, advanced features, and even more powerful capabilities – all under a personalized and sleek design, running withan enhanced durability.

 

“Packed with holistic innovations, the new Galaxy Watch5 series is designed to enhance everyday health and wellness. Created for those that love the great outdoors, the Galaxy Watch5 Pro is the newest addition to the Galaxy Watch portfolio. From hiking to cycling and beyond, Galaxy Watch5 Pro is ready for the challenge thanks to its premium materials,” said Seong Hyun Lee, President, Samsung Gulf Electronics. “The Galaxy Watch5 enhances the features that consumers rely on every day, while the Galaxy Watch5 Pro is Samsung’s most durable and feature-packed watch yet. These new devices are a commitment to users that their goals and milestones can be met.”

 

Panasonic Launches Green Ambience Changer, the Next GenerationUltra-Fine Mist System for Cooler Outdoor Spaces

 

Panasonic Launches Green Ambience Changer, the Next GenerationUltra-Fine Mist System for Cooler Outdoor Spaces

 

Panasonic Green AC is able to lower outdoor temperature by up to 7°C through evaporative cooling; ultra-fine mist technology can also be utilized to create artistic spaces both indoors and outdoors

 

Dubai, United Arab Emirates

 

Panasonic has announced the Middle East launch of the Green Ambience Changer, an environmentally-friendly mist system designed for outdoor environments.  Featuring the brand’s proprietary two-fluid nozzle, the Panasonic Green AC generates ultra-fine mist (Silky Fine Mist) to bring down outdoor temperature from 4 to 7 degrees Celsius through evaporative cooling, depending upon how the nozzles are installed as well as other external factors such as wind direction, shade, etc. It also removes heat from the skin through the same mechanism as sweating. In addition, this innovative mist system consumes 70 percent less energy compared to conventional two-fluid systems, while boasting easy installation features within existing outdoor structures due to its compact and flexible design.

 

The Panasonic Green AC uses compressed high-speed airflow to mix with water to generate Silky Fine Mist with a particle size of around 6㎛. The ultra-fine dry mist is said to enable the Green AC to emit sufficient particles to cool an outdoor area of about 1.6m in distance.  Compared to conventional cooling mist systems, the Silky Fine Mist easily evaporates and thus does not feel wet to the touch even when in direct contact.

 

Three new Nokia iconic feature phones and a new Nokia tablet enhance HMD Global’s 2022 portfolio

 

Three new Nokia iconic feature phones and a new Nokia tablet enhance HMD Global’s 2022 portfolio

Introducing Nokia 8210 4G, Nokia 2660 Flip, Nokia 5710 XpressAudioand Nokia T10

 

·         Nokia 8210 4G: a ‘90s style icon in its own right, reborn with 4G and modern essentials

·         Nokia 2660 Flip: a sleek and stylish flip phone built for simplicity and accessibility

·         Nokia 5710 XpressAudio: a game-changing design madefor the 21^st Century with in-built wireless earbuds

●        Nokia T10:portable power ina compact 8” tablet with a durable design,and three-years of monthly security updates, twice as many as the competition[i]

 

Dubai, UAE,12July, 2022 – HMD Global, the home of Nokia phones, today announces three new feature phones to offer an alternative for people seeking to escape technology fatigue and ‘always on’ culture. As a leaderin the $1 billionfeature phone market in 2022[ii], HMD Global’snew feature phone launches cement theNokia phone legacy of unbeaten durability and battery life.

 

Taking inspiration from the resilient trio of feature phones, is the durable Nokia T10–atablet designed for work, home and family life. It comes in an affordable, compact 8” package with handy capabilities. It is a great all-rounder for juggling a busy life, whether you’re taking video calls from home, streaming your favourite TV shows, using the second screen feature to make it an expansion of PC display or keeping the kids entertained on Google Kids Space.